Pinch of Petal is a small, woman-owned floral studio based in Queens, NY, created by owner and designer Tawhida Rahman. She began her journey in the New York City floral industry in 2021, working for countless design houses throughout the city and then deciding to explore her own projects.

Born to Bangladeshi immigrants, Tawhida is a New York native who champions local business and advocates for first-generation entrepreneurs. Pinch of Petal offers its services throughout New York City and is open to travel.

What began as a curious hobby, flowers are a medium I use to explore my whimsy & imagination. By working with my hands, I discovered something tangible and abstract all in one. As an artist, flowers are my conduit for breathing life and memories into a celebration.

My design philosophy surrounds visually dynamic yet airy florals with emphasis to dimension, diverse texture, and overall balance. The intention behind my designs is to evoke femininity and harmony by highlighting the organic shapes, alluring hues, & delicate lines in flowers.

I consider every detail in order to elaborate your individual story and express it botanically. As an event florist, I value partnership and trust with my clients—I’m here to make flowers exciting and unforgettable for you.

Our Story

From the designer